Writing Content with Artificial Intelligence
In today's video. I want to talk to you about some of the ways that we can generate our on-page content for city pages, neighborhood pages, things to do pages ways that we do our interlinking on-page content. So what I wanted to do was talk about this stuff in here. We're going to look at a neighborhood, but you've seen the examples of that we do for our city structure. So we've got our city page. It's going to link out to neighborhood pages, which also and it's also going to link out to things to do. What we're trying to do here is we're building geographic relevance in the eyes of Google. So as we're building this geo relevance, what we are going to do is populate all this content. And if you watch this video about how I made this, you'll see there's a bunch of different things in this in this page. That part doesn't matter. You'll know that this right here was straight from this Google page. And then this right here was all from this Wikipedia page, not the best way to do it. It was just the way that I did it to make it quick, to show you the examples of how to structure these pages. But I wanted to show you a better way to do it. And in the meantime, compare two different tools. So w how do you find these places while there's a couple of different ways? First I can go into, let's say that I was trying to rank a business in Nashville, Tennessee. I don't live in Nashville. I don't have any clients in Nashville. I just liked the city. And so that's what we're going to use. One of the manual ways that you can do it is go to maps, start zooming in, and you will start to see things like the Gulch downtown east bank, east Nashville, Inglewood. These are all neighborhoods are like sub location, sub localities of the Nashville. So we're actually going to use the Gulch. And if I click on one, you'll see that it actually brings up the Gulch information. So we would do this for our primary city page right here. We could also do this for all of our neighborhood pages, and then also for our things to do pages. I will show you an example. We'll just use the goal as the, as the example, since it's already one of these pages. So I want to compare to two different tools. There's the manual way that we can go about finding it. And you'll notice that this is basically what I had just copied and pasted here. But there's a better way to do it. So another way that you can do it, we have a tool that we are releasing to be able to make this a lot easier. Let's say that this is where my service area is that I'm wanting to rank for a client that's right in the middle of downtown Nashville. It will start retrieving all of the neighborhoods, the things to do and everything for us. So this is really cool, super helpful. You see the goal and then these are the points of interest within the goal. So we could also bring in, but that is another way to find it. So all this represents is an automated way to find all of your neighborhoods, like the goal Rutledge Hills, it just shows you all the points of interest, everything you need. So it doesn't matter how you're getting to it. This is really what I wanted to show you. We have an account with article forge. We also have one with Jarvis and you may be familiar with one or the other. You may be familiar with both. I want to compare them and show you what we can do. So what I want to do is just go ahead and set up a new article, and I'm going to say the Gulch neighborhood in Nashville, Tennessee. And so that's my keyword. These are my sub keywords. Now the next thing that I want to do, I can go down here and I can select how many words that I want. The more geographically relevant we can be in the eyes of Google, the better it is for our SEO efforts. So I'm going to actually put this on long I'll just to give you an example, I do want to add titles, I'll even add an image. I don't necessarily care about a video since this doesn't really have anything to do with our services, just geo relevance. This is not contextual relevance. We cover that in a different tactic replace keywords with links. I do want to do that. Now. Let's take a look at what this means. I want to replace the Gulch, Nashville and Tennessee specifically just Nashville. I, I really don't care about G geographic relevancy to Tennessee so much as I do about Nashville. So what I want to do is I want to get a couple of key pieces of data, and we have a tool. That'll do this for you. So I'll just use this and I'll say, show me in the place of the Gulch and it will start populating all of this. So there's my Wikipedia description. It's also going to retrieve the Google description. It's got the Google image. This it's got everything that you're going to need to be able to generate the on-page structure, but here's some of the things that I want you to look at. If I were to copy and paste this link, you'll note that it knows exactly what I'm talking about. Similarly, the cluster ID or CID also knows exactly what I'm talking about, even though it is a completely different link. Okay? There's my short URL. There's my CID place ID. This is a completely different link. However, Google still knows exactly what I'm talking about, cause the place ID, okay, all of these are pulling up the exact same thing, even though the IDs are totally different. And this one is a knowledge grid, mid or M R E I D, which is a machine readable entity identification number. It's just another way to identify in the eyes of Google. You note that this URL has nothing to do with the golgi, except for that unique ID right there. That is a Google property identification number. Google knows exactly what that is referencing, even though the words, the Goldstone appear in the URL. It's because that ID is the unique ID for the goals. So we have a bunch of different ways that we can do this for, to be exact. Just as an example, I'm going to use a short URL on one and probably a place ID on the other. If I'm using an actual business, like in the things to do, I like to use the CID, but on places instead of local businesses like a neighborhood or a city I actually like to use the short URL and the place ID. So what I'm going to do is I'm going to take the short URL for the Gulch. And I'm going to go into article forge. I'm going to say anytime the words, the goal show up, I want you to replace it with that. Now you can add, you can tell it, do you want it to replace it in the title? Yes or no. I'm going to say no because I don't want to link in my H one. I leave this off as well. You, you have this option to replace only the first instance or replace all instances. Okay. If I replace only the first instance, the goal is likely because it's my primary keyword. The words, the goals are probably going to be used seven, eight times in this long word article. So I don't want to have seven or eight different outbound links all going to the goal. So I'm probably just going to stick with the short URL or place ID for the first reference to it. Just to draw that relevancy you'll see down here that we've got other high da outbound links and then check it out on on Google that gives you a CID. Like there's a bunch of other ways that I might outbound link to it. But for inside of our content, the only time I'm going to replace it is just going to be with this I'm then going to do the same thing with Nashville. So I'm going to add a new replacement and then I'm going to go look up Nashville, Tennessee. And I'm going to grab that place ID. I'm just going to test it and make sure that it works. It looks like it works perfectly. So I'm going to say, all right, any time we're going to add a new replacement. Anytime you see the word Nashville, I want you to replace it with the place ID. Okay. And again, it replaces only the first instance. If I, if I wanted to say replace all instances, what I might end up doing is then taking the, another one of these reference points and just on a new line doing that, maybe on another one, do that. And so what would happen is it would alternate these. So the first time it would use that one, the second time it's used, it would use that one third time. It would use that one. It's probably overkill. And again, I don't want to have that many outbound articles. So I'm just going to use on the first instance and I'm just going to use the place ID. Okay. So with that, the goal is neighborhood in Nashville, Tennessee. I am going to copy that because we're going to compare it. What I'm going to do is just tell this, go ahead and get started. Now, the thing that I'm not crazy about with article forge is that it takes a little while for the content to be written, but I will tell you that the content is superb. I have found it to be excellent for this purpose. Once it is written, it just takes it a few minutes. Not doesn't take too long, but while it's doing this, I'm going to go into compare it. And I'm going to create a new document, start from scratch, skip the tutorial. And I'm going to set this to longer. Now, one thing that I do like about Jarvis is that one, you can change the tone of voice too. It's fast. I mean, you'll see this star writing immediately. So while this is still going, this thing just starts spitting out the words. Now you don't get the complete thing all at once. You don't get the complete output. But you can just say, I want to, you know, keep writing. And if you have the boss mode, it'll just keep writing itself over and over and over again. Right. The thing that I have found about this is that Jarvis tends to lose what it's working on. At some point it runs out of content and therefore it just kind of segues and it takes some really weird turns. I've found that the amount of time that I spend wordsmithing and cleaning up inside Jarvis is substantially more than what I do in article forge. So Jarvis does do it faster and there are some things that I really like Jarvis for. I have a paid account with both. The thing that I like article forge is for longer articles like city pages, anything that requires more research, it does take more time to generate it, but you'll find that the content is, is very good with Jarvis. The thing that I like more is for like GMB posts, things that are quick and that are generic. So I need 750 characters about search engine optimization. I'll, I'll do that in Jarvis. It's really fast. And it does little short segments like that extremely effectively. Article forge does as well as a little more time consuming, but the three reasons that I prefer article forge over Jarvis in general is one, the content seems to be much better written. It is in longer format and it seems to be better research that doesn't require nearly as much wordsmithing on my part before I post it. The second reason that I prefer it is because from a pricing standpoint, it is much more affordably priced for, for what I use it for. What Jarvis costs in six months, I can get a, a year for article forge. And then the third thing that I prefer, at least at the time of this filming is that article forge does have an API. You see over here, it's got some API information that I can use to build out tools. We all know that I'd like to build out tools. And so I do prefer article Fords for those three reasons. One, the effectiveness of the writing to the, the cost structure is more favorable in my opinion. And three is the API that Jarvis does not offer. So that's kind of a comparison on those two tools. I'm going to pause this while this finishes up. It's probably only got another minute or two, but then we're going to take a look at how we use this content while this is continuing to load. I just figured I'd pull up Jarvis again and just show you, I can continue with Boston and I can continue just clicking this and it will continue to crank out content. Now you'll see that it's an area known for its bustling nightlife and it's home to the college, to the country, music hall of fame. It's an area known for is bustling nightlife and home to the country, music hall of fame. Now this indicates it's starting over, but this is what I mean, Jarvis doesn't do as thorough of a job when it comes to researching the content and providing a long form copy. So while it is faster it does lose its place and re and become repetitive. And just requires a lot more editing versus what I'll show you with article forge here in just a moment really requires virtually no updating or extremely little compared to what Jarvis does. So just to show you an example, I'll just continue clicking this, just to see what it gives us and you see. So basically this size paragraph is about all it's got because once it does this, it breaks again. And then it kind of starts back over at the top which is about the same amount of length. So it's got however many words that is compared to let's take a look at what article forge did. Here's the article forge, it's a, it's a full page, right? I mean, th this is just tough to beat. You also have the ability to say you know, the, the replacements for these. So like, if I click on this, it takes me straight out to the Gulch. If I click on Nashville, takes me straight out to the place ID for Nashville. It's just a fantastic way to use this. So what I would end up doing watch this. So what I would end up doing is I would take all of this content and I would copy it. Right. And then what I would do is go into my Wiziwig editor. A lot of people were probably using WordPress. It actually has a direct integration with WordPress, but I'm not using WordPress. So what I'm going to do is grab this and show you here. So it's got this content right here. I'm just going to add it below it, look at that. So I'll move that image. Let's just move it up there. I'm going to delete what I had. I'll structure my image a little bit. We'll say it's going to be on the left. Let's make this twenty-five percent auto and we'll do 25 all the way around it update. Cool. Yeah, let's actually move that down there. Save that, go to the Gulch page. Now, check this out. So this is what I had, I had copied from Google and Jarvis was spitting out about double that Obviously this is substantially more content. So I would structure my page a little differently. Maybe take out one of these images been structured differently, but just check out the amount of content that is involved in that that is substantially better. So if you are looking for an easy way to do these city pages it would do the exact same thing for things to do page. If I told it to write about the Ryman auditorium in Nashville, it will do the exact same thing. And I could, I could do a things to do page based off of that. So if you're looking for artificial intelligence to be able to create your content for you, I cannot recommend article forage highly enough on there's link to a below. It is a great, great resource. Again, Jarvis has its place. I like it a lot for GMB posts, social posts, things like that, but there's really no replacing as far as on-page content. In my opinion, article forge is the king, at least at this time. So I hope that helps you guys check out some other videos and we'll include some links to all the tools that we've been discussing in this one. Thanks a lot.
Tools Mentioned in this Tutorial
- I find the content to be better written, longer copy, with more accurate data.
- The pricing is much more competitive for my usage.
- Although I do prefer Jarvis for GMB posts and similar, quicker tasks.
- They have an API that I can use to build out tools... And we all know I love building some tools!