Ultimate Local Keyword and Competition Research Guide of 2022

Keyword Research

Keyword Research Video Transcript

What's up guys. I wanted to start out by showing you the way that I like doing keyword research specifically for local SEO campaigns is not a national keyword. If you're working with a client that is a local business we're going to use tree removal services. As an example, then you don't necessarily care about ranking for somewhere that they don't service the area anyway. So we're going to focus on local SEO and the way that we're going to target businesses or people that are looking for us depending on what the client or customer is in your local area or in the client's local area. So we're going to start out I've got links to all these tools. This is KW finder. It's an awesome tool by manuals. I've got a link to it below this video. So check this out. We're going to do, we're just going to start with tree removal service near me. This allows you to say where you're going to search for it. I'm going to say Athens, Georgia, the city Athens, Georgia United States, the city. So because that's where I live. This is I'm going to do a little preliminary research for some rank and rent stuff, but so it'll have dual purposes for me, but that's what we're going to do. So I'm going to leave it set to any language, but you can certainly change it if you want it to. I'm just going to say any language, tree removal, service near me, and I'm going to put in my local area and then I'm going to hit find keywords by the way, we'll come back to this later. But search by domain is a great way to get keyword ideas. Based on another site, like a competitor's website, you can get some great ideas for additional keywords. So we're going to go here, tree removal, service near me. And now a couple of things that I like to do first off this search volume right here, it's an estimate. It's not going, like, there's not exactly 10 people to search for this every month. It's an estimate. And it just basically gives you some ranges. The more localized you have for something, especially something that's like real niche oriented, like tree removal services, the lower your search volume is going to be. If I were to back that out to anywhere and I would run it, you'll see that that search volume is going to go through the roof. So true removal service near me, 15,500 searches per month. I don't really care about that because my client if I'm in Athens, Georgia, I don't care. If somebody in Chicago is searching for tree removal services, they're not going to help. So we're gonna first filter we're gonna use as the location filter. Now, couple other filters that I like to use, because this is a search volume. And it's a range. We'll get some that say in a, and it just means that usually like tree moving service, it just means that that did not get enough searches to warrant them keeping track of it. So, first thing I'm going to filter is going to be, I want a minimum of search volume of 10, so I'm going to set that filter. And so also note that if I just click on this, it'll sort them. We're going to come back to that in a second. Next thing is we'll, we'll come back to this cause you see keyword difficulty. Sometimes it doesn't have it. You've got to click it and if you click it, it'll do the scan for you. So if I were to try to set my filter prior to clicking all these, then I would end up filtering these out if I set a minimum or maximum. So I'm Dave's tree service. I don't need a tree and Bush removal service you can come through and you can see any of them that you're interested in. And and, and basically you can just go through and try to figure out where they are. Now, so additional filters, if it goes up to 30, this is what they call. Like for instance, if I click on this, you'll see that it says still easy. Okay. So outside of the green, so if it's real green, that means it's very easy. It'll just say easy. If it's the lighter green, it says that it's still easy. If it goes above 30, then the keyword difficulty becomes a what they call still possible. So I'm actually going to set a filter on this because my goal here is to show the client some big wins as quickly as possible. So I'm going to set a keyword max difficulty of 30 and set my filter. Now that I've got those filters set, I want to serve. I want to I want to sort this by my search volume. So if I click it once and you see the arrow is down, it means that as you go down the list, the volume, the value goes down. If I were to flip that as you go down the list, the, the, the values go up. So I want the top the top trend at the top, and you see this trend. This is pulling from Google trends. It's basically telling you that there are times throughout the year that become peak times for people that are searching for this, as you would expect people in January, probably aren't looking quite as much as people in the middle of summer. If it's a tree service, they don't necessarily care because that's what they're trying to rank for. But you get the point. You can see where it would be important to rank during a better parts of the year when they're going to be more seasonably busy. So now that I've got tree service near me, I have the I've got to start here. Okay. I've got to start on some things that I want to rank for. So I'm going to pull up another Google sheet also will be linked to in the video below this video, but I'm going to pull up a Google sheet. I'm going to put them side by side. That way you can see exactly what we're going to do. Okay. So now I've got this competition research, and basically what I'm doing is on my services page or my keywords. We're going to do some keyword research and we're going to list out what we would do for our service page. So just to keep this clean, we've got our service page, which is going to include our seat, our seed keyword and our seed keyword is going to be whatever we want to rank for. And so for this, even though I searched for tree removal service near me, I found out quickly that tree service near me has 60, 60 search volume versus 10. So it's got six times the search volume. So I'm actually going to change my key, my seed keyword to tree service near me. And now what I've done is I've gone for additional terms, things that are also going to be pertinent to anybody looking for tree service or tree service near me. So tree removal near me, tree removal, service tree, cutting service, emergency tree removal, emergency tree service. And what I've done is gone through here and identified all of these that are going to have some search volume. I'd like to start at the top because I've got more searches. And also the keyword difficulty is within the range that I'm trying to rank. Some other things that I do is I add additional service pages. I normally get those ideas in here, like stump, grinding and stump removal. So stump, grinding near me has 10 stump removal has 10. So I will actually probably change this to stump, grinding and removal. And so I would say stump, grinding, stump removal, and I'd have to do some additional, we'll talk about this in a second, but I will have to find some additional topics to talk about. Shrub trimming was also in here. If you scroll through here, there's some, there's a couple of low hanging fruit, like tree pruning services, right? So tree pruning services near me. All right. Emergency tree removal. We already talked about tree stump, grinding tree trimming, tree, limb removal. We may actually do a separate one about tree limb removal. Don't have to have all these services, but it's just a, I'm just giving you an idea of how we can go about this. So arborist tree service tree, and shrub pruning service. So you get the point. So like if I was doing this would be tree and shrub pruning tree and Bush removal that might go in with tree limb removal. You'll see that things like there were some low hanging fruit here, by the way, I can sort by keyword difficulty and reverse sort it, granted it's still got all these that we haven't looked up yet, but look at this. So poison Ivy removal services or service near me. So that's a seven that would be extremely easy to rank for. It's a way to at least get somebody on your site. And if they've got poison Ivy, maybe they also have some trees that need to be removed stump, grinding companies near me. We're going to put that up here. You get the point. So I'm going to stick with the tree service near me, just so we don't have to repeat this process for the sake of the length of the video, but I'm going to go to another tool called also asked.com. You can, there's a bunch of these there's ask the public there's, there's a bunch of them. So when I'm here, I'm going to say Tree service In the U S and you see here that it will go through and it will actually say, so tree service, right? How much does it cost to service a tree? These questions are actually coming Google. If I were to create a search and I go to the section called people, also ask, how much does it cost to serve street? How much does it cost to clean a tree? So it's going to find based on your region, it's going to find all these different answers. Like how much does it cost to clean a tree? How much does it cost serve street? That's where we're finding that you'll also get related searches that people it'll pull this information in. And so like for an example of tree service, how much does it cost to service a tree? Well, if you were to search for how much does it cost service tree people also ask, what is the best time of year to trim a tree? Is it cheaper to trim or a tree or cut it down? The reason this is important is because when we go to structure our on-page, and that's not what this tutorial is, but this gives us what our H two tags can be. And so if we're doing a thorough job with our keyword research, this also gives us some great ways to fit those ancillary topics, those add on keywords or what we call additional qualifying keywords. It gives us some ways to fit them in to a properly formatted page and use them inside of a tool. For instance, like if you use surfer SEO, it'll tell you the keyword density that you need to be using it for. So this is an awesome tool. Highly recommended. I'll have a link to this as well. But the keyword research that is basically our process. Now, now that we've identified some target keywords, what are we going to do with it? Well, let's take tree seer, tree service near me, and we've got I filtered out a bunch of things. So I'm trying to get back to the top here. Okay. Tree service near me. Now I'm going to be looking for the search volume, the cost per click, the pay-per-click and the keyword difficulty. Well, I have all those right here. So I'm just going to say 64, 76, 51 and 20. Now let's walk through what these are search volume. We've already talked about. CPC is your estimated cost per click. It's a, in other words, if I was advertising on Google and I was trying to advertise for tree service near me, and you were to and you were to click on my ad, it on average in Athens, Georgia would cost me $4 and 76 cents stump grinding. As an example, would cost $3 and 92 cents. It's using the Google keyword planning tool to receive these they're just estimates, but that is your average go over one more. And you've got your level of competition in pay-per-click. That's basically a representation of how many people are bidding on that word. Now it doesn't mean that tree cutting service near me, 86, people are bidding on it. What it means is 86 out of a hundred is the competition score. It means it's very competitive in the paid ad campaign section. Usually there'll be some kind of correlation between these two numbers. Usually the more people that are bidding on it, the higher the bid is going to cost them, because again, they're bidding against more people. And then your keyword difficulty is an internal thing that mingles has come up with. It's calculated between your link strength, which is also one of their internal scores. It basically will consider from both majestic and Moz and some other resources the ranking strength of the other businesses you're going to compete against. So we'll come back to that, but your CA your keyword difficulty is essentially how many in, in how many backlinks you're going to need and what quality backlinks you're going to need according to mangles. And so it just gives us a pretty good indication of how competitive that term is, the lower, that number, the easier it is going to be for us to rank, especially with a new website. So we've got tree service near me. I can actually take these, bring them over here, paste them transposed. And so now tree removal service near me is a 10 we'll skip that a 29 and a 20. Okay. And then tree removal service, True moves service near me. That's going to be a 10, skip it at 29 and a 20 Tree cutting service is a 10 86 lots competition there, and a 20 emergency tree removal. We're going to have a 10, 17 emergency tree service. We're gonna have a 10, 14 and a 20. Okay. So we've got some of this key, by the way, I would just repeat this exercise for all of the ancillary topics off all of my service pages, but you get the point here. So what I've just done is I found that on these, I've got a total search volume of 110 people. This is monthly. So 110 people on average per month in my area of Athens, Georgia are searching for a combination of the search terms. So I need to rank a page, my tree service page. I need to rank it really well with all those search terms. So we'll do other videos on how you, how you might organize that content, how you might structure that content, but this is my keyword difficulty. So I like these, I like these keywords a lot. It's got a re you know, if I got a third or even 25% of the total search volume to at least call me and give a shot at it. And I think based on the average keyword difficulty that I could certainly do that, then you're going to have a pretty decent amount of business, just to recap something. If we were to say out of that, 110, let's say we got 20 phone calls. Now that 20 phone calls, we got 10 jobs. If an average tree removal is $3,500, let's say they operate at a 50% margin. And I got 10 of those that's $17,500 a month that I'm either generating if it's my business that's mine, that's profit. That's, that's not your revenue. That's profit. So if you're operating a 50% margin, which tree removal services usually do refer back to our prospecting video on why we target certain companies so that we can have the high lifetime value gives them a great return on investment. But if I'm, if I'm charging somebody, if somebody is making $17,500 a month off of a combination of these tree services you think they're mad if they pay me $3,000 a month? Probably not. So anyway, refer back to a prospecting video, but that's the basics of how we do the competition or the keyword research we would go through. And we would identify low-hanging fruit based off of our service pages. We'd organize them into categories like tree services or tree removal services, stump, grinding, shrub, trimming, poison, Ivy removal, tree pruning, limb removal, et cetera. You get the point of a lot of these tree services also like sell mulch. They'll do they will do landscaping sometimes. So this, this is how I like to go about identifying great low hanging fruit when it comes to my keywords. And, and really just gives a shining light on what all you can do now, furthermore, inside of mangles, just to recap this, if I were to go in here and click on one, like for instance, this one, you see the trend blown up a little bit. It's just representative of this, but also you see the SERPs, the SERP overview. And so it can be a different video or we can fit it in just briefly. But you can see on here that for instance, Yelp Angie's list home advisor those are not actual tree removal companies. They're just reviews. Monster tree service is Athens arborist is Porterfield stumping removal. So these are our actual competitors. If you were going to use something like surfer server SEO for writing the content that we've identified, we need to have written. Those would be the ones that you would want to compare. Your two, three best rated is not a bears tree service is Leighton's tree services. So those are your competition, right? If we were to go analyze that SERP, what it's going to do is bring it up and serve checker. And again, if you buy the mangles the mangoes service pack, you get all of their SEO tools all in one. So your subscription is it doesn't just get you like KW finder, keyword finder, KW finder, or serve checker surf watcher. It gets you all of them, but if you were to go in here, you can analyze this and you can see a couple of different, really, really cool features. One, you see the keyword difficulty, which was on the last one to the search features impact. So your search features impact tells you how many additional search engine result page features are in there. And this one, it just shows that there's Google Google ads for the top two. Sometimes you might get a maps, three pack or additional ads, and it would have a higher impact, but basically this is telling you out of the additional features that Google is throwing in there. What impact is it going to have on the search results page? And then it's got number of results. This is 3 billion numbers of results. So that's virtually irrelevant. You can actually get a snapshot and you can show it both on mobile, on desktop and on mobile. You can see where you can save it as an image, or you can export all the information to a CSV if it's easier for you to work that way. Very cool. I like this a lot. This tells me a lot more about, like, for instance, if I wanted to try to take this number one spot I'm going to have to be Yelp. Yelp has a domain authority of 93. The page that they're ranking do as a page authority of 46 that that's not going to be easy to outrank with the domain authority that they have. It tells you the number of links people that are linking to it. It tells you all kinds of different things about it. Very, very helpful for us to understand where in this maps pack we are in this syrup, we might be able to land. Just like we mentioned, Yelp Angie's list, home advisor. Those are not true removal services in Athens, Georgia, monster tree service, Athens arbors Porterfield stump. They are monster tree services is a franchise. They're a really big tree company. They've got a 37 that one's going to be the hardest actual competitor to overcome, but take a look at how much easier it gets from there. So from there, we've got Athens arborist, which is a 12, which is ranking and Porterfield stump, and tree is a 10 that's ranking. And keep in mind that to beat a 37. That doesn't mean we have to necessarily be a 38. It would certainly be easier to do it, but it means that there's going to be that ratio of how optimized is your content versus the strength of the domain authority which is a vanity metric the Moss came up with, but it's, it, it is relevant. It's the number of backlinks not just to that specific page, but to that site in general, it also includes their citation flow and their trust flow from majestic. We've got links below to all kinds of information that you can read about how those are calculated, but the main point is this gives you a really good indication of who you're going to be actually competing with and the strength that your site is going to need to have. Now, one last thing to think about on that when we have a search term that we're looking for, and we see all 93 91, 89, 86, 84 91 in like your top 10 is all in the eighties, 1970s, eighties, nineties. It's going to be really hard to break into that first page, but when we see things on the first page for a term with like a 10 for your domain authority and 11, that means that there's actually room for competition here. It means with some really good optimized content some good domain and page authority and some backlinks to the page that we can actually break into this first page, start stealing some of that. That would also be exasperated, exasperated, exasperated, whatever that word means. It would exponentially better if we were able to get it into the three-pack which, you know, the domain relevancy, the domain authority is going to have a lot to do with that along with your geographic relevancy. So I hope that helps you. That is how I use mangoes KW finder to identify and do some quick research on the different ways that we can identify low hanging fruit for our services, whether it's rank and rent, or whether it's a, client's a website that you're trying to rank. That's how we go about it. I hope that helps guys next. We're going to take a look at how we identify our competition and see exactly what it's going to take out, rank them.

Competition Research

Competition Research Video Transcript

All right, picking up from the keyword research video. Let's take a look at how we can do our competition research. So our competition research is going to be start with analyzing the SERP. We clicked that it takes us over to SERP checker, and now what we have is a list of where everybody is ranking and, and the layout of the page. I like to also double-check my work by throwing this into an incognito window and searching for it. And you'll see that I've also got the three-pack here. So we're going to make sure that we cover these. I am certain that in a business, like in a search like this for such a niche it's such a localized area that the blended algorithm as Brian Willy calls, it will be in play. What that basically means is the better you do in the three pack, the better you tend to do an organic and vice versa. It basically rewards you for having very well optimized content. So we're going to assume that that is in play. And since the SERP checker doesn't show us the maps pack or didn't on this one, we're going to make sure that we get those. I will bet money that these are already going to be in the Serb checker. We're just going to open it up just to make sure. So with that, let's get this to where it fits on the same page. We're going to say Yelp is not a competitor Angie's list is not a competitor home advisor, not monster tree service.com certainly is. In fact, they are a big one that is a franchise. Then we've got Athens arborists.com that is we've got Porterfield stump and tree. That is three best rated as not bears tree service certainly is. And we've got Leighton's tree service. So Leighton's tree service. All right of the ones from our three pack were Porterfield Leightons and new urban forestry. New urban did not break into this one. And so we will let's see if I load more, if they're just right after the front page Gordon's mighty fine. So, you know what, we'll just go ahead and add them. So it's new, urban forestry. Another thing that likely represents is that I'm not sitting in downtown Athens. And so when the SERP checker does its work, it's going to assume like a city center. And I'm pretty far, in fact, I'm not even in the same county. So serve Jagger is probably more accurate than my, my research, but we're gonna use them just in case. Then we've got Gordon's tree service and we've got mighty fine tree care. There are some others, but that's probably enough. We're not even going to go through all these for, for the purpose, the video, just to keep the video short. So probably only going to do the first one or two, but all right. So now that we have this, we need to know everything that we can find out about each one of these. Okay. So if I go here and I click on that, it's going to give me that URL. I'm just going to copy and paste it right there. Athens arborist is going to do the same thing that actually goes to their homepage. And again, remember we talked in the keyword research video. I like seeing low domain authorities in the top 10 and means there's going to be room for us to be able to rank here. And I like that. Porterfield we'll grab that. I'm not going to make you sit through all these, so I'm just going to do one more bears tree service. And I'm going to grab that because I'm not actually going to go through all these on this video. Anyway, we're just going to stop there. All right. So now that I have them, what do I do with them? Well, if I go to link minor, or if I go to site profiler, it's going to give me some very, very useful information. So what I'm going to do is give you a glimpse, finding the back links. All right? So this page, you can see all these different metrics citation flow is from majestic trust flows from majestic. It'll show you the active backlinks. This is also from majestic. And keep in mind that this number and this number may end up being different. The reason is this is historic and this is fresh. There's more information on this and a link at the bottom of this page, if you're watching this on the website. So so they don't have to go with it. Basically. You're going to use this one, right? You're going to use the fresh one, but what this does, this is awesome. It tells you how many links are coming back into this page. And it will also tell you a couple of other things like follow, do not follow. So I want to show you a way that I like to use this first. I like to rerun this by not checking one link per referring domain. And what that means is if one domain is linking back to you multiple times, that checkbox will only show it once. Typically the more time it is better to have 10 websites that link to your page one time each than it is to have one website that links to your page 50 times, it's just better to have unique websites. So that's why by default, this is checked on. And so it's important to know that, but I like to just have an idea. So we've got 37 links, but we also, we really have 85 and the historic backlinks it's because we've, we've expanded this pretty greatly. And also because this is this is historic. It's not just in the last couple of months, but the next thing I like to do is I like to say, let's just see only the active. And you say, you see that one down to 63 and then let's just see only the do follows. And so the reason that becomes important is because these are the, the most impactful, a do follow link that is still active, is the most impactful when it comes to passing link equity or link juice back to your backlinks back through your backlinks to your page. And so what I like to do is I like to understand how many we might be able to go after. So a couple right off the bat that I see are Oconee chamber of commerce. And you, you might see that it's actually listed a couple of times in here, oh, Kony dot chamber of commerce.me. Okonedo chamber of commerce.me. So that's why this, if we go back to the do follows and the active, that's why that's checked by default. This gives us a list. We've got 16 that we might want to actually go after. And so what you do is chamber of commerce. Well, how do you get on there? You join the chamber. This is a 3 0 1 redirect. And so it looks like it will just blankly redirect that's monster tree service.com/athens. It did just bump us over from Y monster.com directly over to monster tree service. So that's what a 3 0 1 is. It basically just means it's a hard redirect business dot Athens GA slash list search alpha. So check this out. If we were to click on that, this might be a directory that we want to get listed in since it's in, and this is the Athens area chamber of commerce. So we've got a county which is a surrounding county. It's actually the county that I'm in. And then we've got the Athens area, which is a different chamber. And so we could see in here, and by the way, they give you a snapshot over here. If you wanted to see where on the page it is, you can just scroll down or you can switch it to your desktop view. And if you have that pulled up, you can see probably get down there far enough. There it is monster tree service of Athens. So and by the way, the anchor text right here will show you visit website. That's the link. So that's it right there. The anchor text is helpful like go services. I would really like my anchor text to be the, the page that I'm trying to, or the term that I'm trying to rank for like a tree service tree removal, service, whatever. So the next thing that I like to do, and this is just kind of going above and beyond is I like to put a search a Google search operator on here. And so what I like to say is site colon, and then search it again. And that shows up as a result. So that shows me that that is indexed by Google. And so if you do that, you can really start getting a list of the back links that you might want to target in order to get pushed back to your site. And you can sort these by this link strength. And that's a metric that mangles has come up with. Basically, it's a combination of some MAs metrics between citation flow and trust flow. But basically what I can do is sort high to low, and I might start with these. So these are, do follow links. They're still active, and they're the highest link strength that we have. It's an easy way for me to filter out which ones I want to go after first. So that one's a 3 0 1 from a why monster.com. I guarantee you, they own that one. A monster tree service is from best S services now. So let's, let's check that one out and see what that would take. So best services first off, let's see if it's indexed. It is not index. So I would not go after that one. At least not at first. So not all of your links need to be indexed all your backlinks. They, it certainly helps a lot. And so I target them first and they also don't all have to be, do follow. I like to target, do follow an index links first because they pass the most link equity. They're going to have the fastest result for you when it comes to boosting up your, your page. So I follow, I like to go after the do follows and the the index links first, but keep in mind that it's, it's unnatural to have a link profile where the only thing in there is, do follow links, because that would mean nobody's sharing you on social media. If you see something on like Twitter or on Instagram or on Facebook or whatever, they're always no follow links. And since there are no follow link, you would still expect Google would still expect for a business to be getting some of those back links from social media. So it looks unnatural if all of your link profile, all of your back links are, do follow links, it would just look a natural. So I just start with them. That's why I certainly, that's why I started with this filter, but that's kind of how I go after which backlinks to go after, like, which backlinks I want to look at. If we were to look at, I bet you, Athens arborist has a much different. Yeah. So their top link, link strength, going back to this page as an eight and it's Athens arbors.net, it's their other site. It's also been deleted. So let's say if we went with active and we want to do follow, there's only, there's only eight total, according to majestic. And there's only two that are in here and both of them have a linked strength of zero. So this is great news. This tells us that they're likely not ranking because of their backlink profile. That's great news for us. Let's see if Porterfield has anything similar. Yeah. Seven backlinks. And if I were to go in here and say, I only want active, and I only want to do follow. There's only two. This tells us where we need to start going and getting our backlinks from. And it tells us that the backlinks are not the number one thing that's ranking them, which means that if we get some good back links and we have better optimized content using surfer, SEO or something similar, it means we're going to be able to actually outrank these people. That's great news. I really like to see that. So let's use Athens arborists and let's go one more place. Let's go into site profiler. All right. So this gives me an entire overview profile of that competition. So their domain authority is a 12. That's good. It's not very high. It's going to be easy for us to to be able to match that page. Authority changes basically your page authority. If you go to a sub page like Athens arbors.com/tree service or whatever that would give you the page authority of that specific page citation, flow, trust, flow, or a link, or it's a metric from majestic, which does a lot of backlinking profiles. There's more information below that you can look into to see how that's calculated, basically the higher, the better. And if we look at their back links, you can see their backlink profile. You can see how many they have versus how many they've lost. You know what let's use, just to show you a stronger profile. Let's use monster tree service slash Athens 37, domain authority, 24 page authority. We go to their back links. You see, they have five active backlinks. They've in the last four months, they've got five and they've lost eight. So these would be the four that I want to start targeting. Right? And so we can go back into our link, minor profile and find those exact five backlinks. And if it's not a site they own, we'd like to be able to reach out and target those same backlinks and get more active backlinks. And they have, they've lost eight. We would like to perhaps go pick up some of those, depending on what the backlink was. This is their total back links that we've already talked about. You can go to show all back links and it will actually show them it opens it back up into link minor. If you wanted to filter these, you could say, I want to filter out just by link strength. You could say anything by the source URL, et cetera. It's a great way for you to be able to do this top content. They actually don't have enough for us to get the top content and the competition. This shows you other competitors that the mangoes believes they have EDS tree services one because this is a franchise. They have a lot of franchises and other cities as well. So these may or may not be applicable. They would be more applicable to like Athens tree arborist or something like that. So between link minor and the site profiler, you get a really good idea of the strength of the competition. And that tells us that we want, like what, we're, what it's going to take to outrank them. So to outrank them, we're going to need more authority which is your domain authority, your page authority, or your citation flow, your trust flow, et cetera. You're gonna need more of that. And, or you're going to need more optimized content. And there's a balancing act. There there's a ratio, right? Because there are 37. I don't necessarily have to be a 38. I could be a 33 and have much better optimized content and, and still outrank them. Alternatively, I could be a 46 and have slightly less optimized content and still potentially outrank them. So it's not a one or the other, you need to really work on both. And this is a great way to get a picture, especially from a backlink standpoint on how much you're going to need. So what we've done here in this Google sheet is we've gone and said for, for this, we're just going to do this top row. So we've got a 37, we've got a 24, we've got a 24 and we've got a 15 there, total number of backlinks. We're going to go with 38 And then for these, I go back through and that's where I was using the filters and link miner. And so We'll open that back up. This is where I start searching through the the total for the active and do follow that's, what that means total do slash active backlinks. That's, that's what that means. And so with that, it's 16. But again, some of those may not be index, so it may not matter. These are actually not as important as these first few the da, the PA the citation flow trust, flow, and total number of backlinks. So let's do that for a couple of them, right? Let's do that for, They've got oops. And then the wrong tab, 12, 19 20 0 total number of backlinks is eight. Let's do it for Porterfield. We're going to go with a 10, a 24 29, a zero and a seven. You get the point. So if I were, let's go one more 16 23, 0, 0. And for that, check this out. What I've basically just done is said, now I know that the highest that's in there is 37. That's artificially skewed by this one right here, but the average is a 19 and it's artificially skewed high because of that 37, realistically, out of those, if I had a 15 and was really well optimized, I'd be an extremely good shape. The same is true over here. So you've got if I had a page authority of somewhere in the mid twenties, but better optimized content, first off, that would probably push my page authority up, but that's going to help a good bit. And so that gives me metrics that I need to shoot for in order to know how well I need to rank citation flow, trust flow, you get the point and the total number of backlinks. So the 38 is artificially skewed high, especially when we look at the active do follows. I think they only had like four or something like that. So it tells us that realistically, if I had eight decent back links to my page, I'd probably be in really good shape if, as long as it was extremely well optimized. So what I might do there is I might say, let's shoot for 15 backlinks and the rest should fall into place. Your domain authority, your page authority. You're gonna need to build that over time. And so if I was just trying to rank as soon as possible for that service, then my service page that we're talking about here that service page I would use also asked in surfer, and I would optimize for those keywords really well, optimizing against these, these competitors. And I would try to push about 15 backlinks to it. If I did all that, I, I stand a really good chance of breaking into that top 10. I hope that helps you guys. That's a, that's a recap on how you do both the keyword and the competition research. As far as number of backlinks, you're gonna need where you can go get them. You can get them right out of link minor, and get a really good feel for where you can start getting some of those directory back links. You can push them from other places like your web 2.0 and stuff like that. But if you're looking for the same backlinks that your competition has, it's a great place to start, especially the ones with the higher link strengths. So I hope that helps you out a lot. That's a way that I, I start out with my local SEO keyword and competition research. It lets me identify keywords that I'm going to be able to rank well for not only rank effectively, but hopefully rank quickly. And it also helps me identify the places of the strength of my competition, as well as what's giving them that strength. A lot of times it's their backlink profile. So hope that helps you guys and we'll see in the next video.

Keyword Research

Keyword Research Video Transcript

What's up guys. I wanted to start out by showing you the way that I like doing keyword research specifically for local SEO campaigns is not a national keyword. If you're working with a client that is a local business we're going to use tree removal services. As an example, then you don't necessarily care about ranking for somewhere that they don't service the area anyway. So we're going to focus on local SEO and the way that we're going to target businesses or people that are looking for us depending on what the client or customer is in your local area or in the client's local area. So we're going to start out I've got links to all these tools. This is KW finder. It's an awesome tool by manuals. I've got a link to it below this video. So check this out. We're going to do, we're just going to start with tree removal service near me. This allows you to say where you're going to search for it. I'm going to say Athens, Georgia, the city Athens, Georgia United States, the city. So because that's where I live. This is I'm going to do a little preliminary research for some rank and rent stuff, but so it'll have dual purposes for me, but that's what we're going to do. So I'm going to leave it set to any language, but you can certainly change it if you want it to. I'm just going to say any language, tree removal, service near me, and I'm going to put in my local area and then I'm going to hit find keywords by the way, we'll come back to this later. But search by domain is a great way to get keyword ideas. Based on another site, like a competitor's website, you can get some great ideas for additional keywords. So we're going to go here, tree removal, service near me. And now a couple of things that I like to do first off this search volume right here, it's an estimate. It's not going, like, there's not exactly 10 people to search for this every month. It's an estimate. And it just basically gives you some ranges. The more localized you have for something, especially something that's like real niche oriented, like tree removal services, the lower your search volume is going to be. If I were to back that out to anywhere and I would run it, you'll see that that search volume is going to go through the roof. So true removal service near me, 15,500 searches per month. I don't really care about that because my client if I'm in Athens, Georgia, I don't care. If somebody in Chicago is searching for tree removal services, they're not going to help. So we're gonna first filter we're gonna use as the location filter. Now, couple other filters that I like to use, because this is a search volume. And it's a range. We'll get some that say in a, and it just means that usually like tree moving service, it just means that that did not get enough searches to warrant them keeping track of it. So, first thing I'm going to filter is going to be, I want a minimum of search volume of 10, so I'm going to set that filter. And so also note that if I just click on this, it'll sort them. We're going to come back to that in a second. Next thing is we'll, we'll come back to this cause you see keyword difficulty. Sometimes it doesn't have it. You've got to click it and if you click it, it'll do the scan for you. So if I were to try to set my filter prior to clicking all these, then I would end up filtering these out if I set a minimum or maximum. So I'm Dave's tree service. I don't need a tree and Bush removal service you can come through and you can see any of them that you're interested in. And and, and basically you can just go through and try to figure out where they are. Now, so additional filters, if it goes up to 30, this is what they call. Like for instance, if I click on this, you'll see that it says still easy. Okay. So outside of the green, so if it's real green, that means it's very easy. It'll just say easy. If it's the lighter green, it says that it's still easy. If it goes above 30, then the keyword difficulty becomes a what they call still possible. So I'm actually going to set a filter on this because my goal here is to show the client some big wins as quickly as possible. So I'm going to set a keyword max difficulty of 30 and set my filter. Now that I've got those filters set, I want to serve. I want to I want to sort this by my search volume. So if I click it once and you see the arrow is down, it means that as you go down the list, the volume, the value goes down. If I were to flip that as you go down the list, the, the, the values go up. So I want the top the top trend at the top, and you see this trend. This is pulling from Google trends. It's basically telling you that there are times throughout the year that become peak times for people that are searching for this, as you would expect people in January, probably aren't looking quite as much as people in the middle of summer. If it's a tree service, they don't necessarily care because that's what they're trying to rank for. But you get the point. You can see where it would be important to rank during a better parts of the year when they're going to be more seasonably busy. So now that I've got tree service near me, I have the I've got to start here. Okay. I've got to start on some things that I want to rank for. So I'm going to pull up another Google sheet also will be linked to in the video below this video, but I'm going to pull up a Google sheet. I'm going to put them side by side. That way you can see exactly what we're going to do. Okay. So now I've got this competition research, and basically what I'm doing is on my services page or my keywords. We're going to do some keyword research and we're going to list out what we would do for our service page. So just to keep this clean, we've got our service page, which is going to include our seat, our seed keyword and our seed keyword is going to be whatever we want to rank for. And so for this, even though I searched for tree removal service near me, I found out quickly that tree service near me has 60, 60 search volume versus 10. So it's got six times the search volume. So I'm actually going to change my key, my seed keyword to tree service near me. And now what I've done is I've gone for additional terms, things that are also going to be pertinent to anybody looking for tree service or tree service near me. So tree removal near me, tree removal, service tree, cutting service, emergency tree removal, emergency tree service. And what I've done is gone through here and identified all of these that are going to have some search volume. I'd like to start at the top because I've got more searches. And also the keyword difficulty is within the range that I'm trying to rank. Some other things that I do is I add additional service pages. I normally get those ideas in here, like stump, grinding and stump removal. So stump, grinding near me has 10 stump removal has 10. So I will actually probably change this to stump, grinding and removal. And so I would say stump, grinding, stump removal, and I'd have to do some additional, we'll talk about this in a second, but I will have to find some additional topics to talk about. Shrub trimming was also in here. If you scroll through here, there's some, there's a couple of low hanging fruit, like tree pruning services, right? So tree pruning services near me. All right. Emergency tree removal. We already talked about tree stump, grinding tree trimming, tree, limb removal. We may actually do a separate one about tree limb removal. Don't have to have all these services, but it's just a, I'm just giving you an idea of how we can go about this. So arborist tree service tree, and shrub pruning service. So you get the point. So like if I was doing this would be tree and shrub pruning tree and Bush removal that might go in with tree limb removal. You'll see that things like there were some low hanging fruit here, by the way, I can sort by keyword difficulty and reverse sort it, granted it's still got all these that we haven't looked up yet, but look at this. So poison Ivy removal services or service near me. So that's a seven that would be extremely easy to rank for. It's a way to at least get somebody on your site. And if they've got poison Ivy, maybe they also have some trees that need to be removed stump, grinding companies near me. We're going to put that up here. You get the point. So I'm going to stick with the tree service near me, just so we don't have to repeat this process for the sake of the length of the video, but I'm going to go to another tool called also asked.com. You can, there's a bunch of these there's ask the public there's, there's a bunch of them. So when I'm here, I'm going to say Tree service In the U S and you see here that it will go through and it will actually say, so tree service, right? How much does it cost to service a tree? These questions are actually coming Google. If I were to create a search and I go to the section called people, also ask, how much does it cost to serve street? How much does it cost to clean a tree? So it's going to find based on your region, it's going to find all these different answers. Like how much does it cost to clean a tree? How much does it cost serve street? That's where we're finding that you'll also get related searches that people it'll pull this information in. And so like for an example of tree service, how much does it cost to service a tree? Well, if you were to search for how much does it cost service tree people also ask, what is the best time of year to trim a tree? Is it cheaper to trim or a tree or cut it down? The reason this is important is because when we go to structure our on-page, and that's not what this tutorial is, but this gives us what our H two tags can be. And so if we're doing a thorough job with our keyword research, this also gives us some great ways to fit those ancillary topics, those add on keywords or what we call additional qualifying keywords. It gives us some ways to fit them in to a properly formatted page and use them inside of a tool. For instance, like if you use surfer SEO, it'll tell you the keyword density that you need to be using it for. So this is an awesome tool. Highly recommended. I'll have a link to this as well. But the keyword research that is basically our process. Now, now that we've identified some target keywords, what are we going to do with it? Well, let's take tree seer, tree service near me, and we've got I filtered out a bunch of things. So I'm trying to get back to the top here. Okay. Tree service near me. Now I'm going to be looking for the search volume, the cost per click, the pay-per-click and the keyword difficulty. Well, I have all those right here. So I'm just going to say 64, 76, 51 and 20. Now let's walk through what these are search volume. We've already talked about. CPC is your estimated cost per click. It's a, in other words, if I was advertising on Google and I was trying to advertise for tree service near me, and you were to and you were to click on my ad, it on average in Athens, Georgia would cost me $4 and 76 cents stump grinding. As an example, would cost $3 and 92 cents. It's using the Google keyword planning tool to receive these they're just estimates, but that is your average go over one more. And you've got your level of competition in pay-per-click. That's basically a representation of how many people are bidding on that word. Now it doesn't mean that tree cutting service near me, 86, people are bidding on it. What it means is 86 out of a hundred is the competition score. It means it's very competitive in the paid ad campaign section. Usually there'll be some kind of correlation between these two numbers. Usually the more people that are bidding on it, the higher the bid is going to cost them, because again, they're bidding against more people. And then your keyword difficulty is an internal thing that mingles has come up with. It's calculated between your link strength, which is also one of their internal scores. It basically will consider from both majestic and Moz and some other resources the ranking strength of the other businesses you're going to compete against. So we'll come back to that, but your CA your keyword difficulty is essentially how many in, in how many backlinks you're going to need and what quality backlinks you're going to need according to mangles. And so it just gives us a pretty good indication of how competitive that term is, the lower, that number, the easier it is going to be for us to rank, especially with a new website. So we've got tree service near me. I can actually take these, bring them over here, paste them transposed. And so now tree removal service near me is a 10 we'll skip that a 29 and a 20. Okay. And then tree removal service, True moves service near me. That's going to be a 10, skip it at 29 and a 20 Tree cutting service is a 10 86 lots competition there, and a 20 emergency tree removal. We're going to have a 10, 17 emergency tree service. We're gonna have a 10, 14 and a 20. Okay. So we've got some of this key, by the way, I would just repeat this exercise for all of the ancillary topics off all of my service pages, but you get the point here. So what I've just done is I found that on these, I've got a total search volume of 110 people. This is monthly. So 110 people on average per month in my area of Athens, Georgia are searching for a combination of the search terms. So I need to rank a page, my tree service page. I need to rank it really well with all those search terms. So we'll do other videos on how you, how you might organize that content, how you might structure that content, but this is my keyword difficulty. So I like these, I like these keywords a lot. It's got a re you know, if I got a third or even 25% of the total search volume to at least call me and give a shot at it. And I think based on the average keyword difficulty that I could certainly do that, then you're going to have a pretty decent amount of business, just to recap something. If we were to say out of that, 110, let's say we got 20 phone calls. Now that 20 phone calls, we got 10 jobs. If an average tree removal is $3,500, let's say they operate at a 50% margin. And I got 10 of those that's $17,500 a month that I'm either generating if it's my business that's mine, that's profit. That's, that's not your revenue. That's profit. So if you're operating a 50% margin, which tree removal services usually do refer back to our prospecting video on why we target certain companies so that we can have the high lifetime value gives them a great return on investment. But if I'm, if I'm charging somebody, if somebody is making $17,500 a month off of a combination of these tree services you think they're mad if they pay me $3,000 a month? Probably not. So anyway, refer back to a prospecting video, but that's the basics of how we do the competition or the keyword research we would go through. And we would identify low-hanging fruit based off of our service pages. We'd organize them into categories like tree services or tree removal services, stump, grinding, shrub, trimming, poison, Ivy removal, tree pruning, limb removal, et cetera. You get the point of a lot of these tree services also like sell mulch. They'll do they will do landscaping sometimes. So this, this is how I like to go about identifying great low hanging fruit when it comes to my keywords. And, and really just gives a shining light on what all you can do now, furthermore, inside of mangles, just to recap this, if I were to go in here and click on one, like for instance, this one, you see the trend blown up a little bit. It's just representative of this, but also you see the SERPs, the SERP overview. And so it can be a different video or we can fit it in just briefly. But you can see on here that for instance, Yelp Angie's list home advisor those are not actual tree removal companies. They're just reviews. Monster tree service is Athens arborist is Porterfield stumping removal. So these are our actual competitors. If you were going to use something like surfer server SEO for writing the content that we've identified, we need to have written. Those would be the ones that you would want to compare. Your two, three best rated is not a bears tree service is Leighton's tree services. So those are your competition, right? If we were to go analyze that SERP, what it's going to do is bring it up and serve checker. And again, if you buy the mangles the mangoes service pack, you get all of their SEO tools all in one. So your subscription is it doesn't just get you like KW finder, keyword finder, KW finder, or serve checker surf watcher. It gets you all of them, but if you were to go in here, you can analyze this and you can see a couple of different, really, really cool features. One, you see the keyword difficulty, which was on the last one to the search features impact. So your search features impact tells you how many additional search engine result page features are in there. And this one, it just shows that there's Google Google ads for the top two. Sometimes you might get a maps, three pack or additional ads, and it would have a higher impact, but basically this is telling you out of the additional features that Google is throwing in there. What impact is it going to have on the search results page? And then it's got number of results. This is 3 billion numbers of results. So that's virtually irrelevant. You can actually get a snapshot and you can show it both on mobile, on desktop and on mobile. You can see where you can save it as an image, or you can export all the information to a CSV if it's easier for you to work that way. Very cool. I like this a lot. This tells me a lot more about, like, for instance, if I wanted to try to take this number one spot I'm going to have to be Yelp. Yelp has a domain authority of 93. The page that they're ranking do as a page authority of 46 that that's not going to be easy to outrank with the domain authority that they have. It tells you the number of links people that are linking to it. It tells you all kinds of different things about it. Very, very helpful for us to understand where in this maps pack we are in this syrup, we might be able to land. Just like we mentioned, Yelp Angie's list, home advisor. Those are not true removal services in Athens, Georgia, monster tree service, Athens arbors Porterfield stump. They are monster tree services is a franchise. They're a really big tree company. They've got a 37 that one's going to be the hardest actual competitor to overcome, but take a look at how much easier it gets from there. So from there, we've got Athens arborist, which is a 12, which is ranking and Porterfield stump, and tree is a 10 that's ranking. And keep in mind that to beat a 37. That doesn't mean we have to necessarily be a 38. It would certainly be easier to do it, but it means that there's going to be that ratio of how optimized is your content versus the strength of the domain authority which is a vanity metric the Moss came up with, but it's, it, it is relevant. It's the number of backlinks not just to that specific page, but to that site in general, it also includes their citation flow and their trust flow from majestic. We've got links below to all kinds of information that you can read about how those are calculated, but the main point is this gives you a really good indication of who you're going to be actually competing with and the strength that your site is going to need to have. Now, one last thing to think about on that when we have a search term that we're looking for, and we see all 93 91, 89, 86, 84 91 in like your top 10 is all in the eighties, 1970s, eighties, nineties. It's going to be really hard to break into that first page, but when we see things on the first page for a term with like a 10 for your domain authority and 11, that means that there's actually room for competition here. It means with some really good optimized content some good domain and page authority and some backlinks to the page that we can actually break into this first page, start stealing some of that. That would also be exasperated, exasperated, exasperated, whatever that word means. It would exponentially better if we were able to get it into the three-pack which, you know, the domain relevancy, the domain authority is going to have a lot to do with that along with your geographic relevancy. So I hope that helps you. That is how I use mangoes KW finder to identify and do some quick research on the different ways that we can identify low hanging fruit for our services, whether it's rank and rent, or whether it's a, client's a website that you're trying to rank. That's how we go about it. I hope that helps guys next. We're going to take a look at how we identify our competition and see exactly what it's going to take out, rank them.

Competition Research

Competition Research Video Transcript

All right, picking up from the keyword research video. Let's take a look at how we can do our competition research. So our competition research is going to be start with analyzing the SERP. We clicked that it takes us over to SERP checker, and now what we have is a list of where everybody is ranking and, and the layout of the page. I like to also double-check my work by throwing this into an incognito window and searching for it. And you'll see that I've also got the three-pack here. So we're going to make sure that we cover these. I am certain that in a business, like in a search like this for such a niche it's such a localized area that the blended algorithm as Brian Willy calls, it will be in play. What that basically means is the better you do in the three pack, the better you tend to do an organic and vice versa. It basically rewards you for having very well optimized content. So we're going to assume that that is in play. And since the SERP checker doesn't show us the maps pack or didn't on this one, we're going to make sure that we get those. I will bet money that these are already going to be in the Serb checker. We're just going to open it up just to make sure. So with that, let's get this to where it fits on the same page. We're going to say Yelp is not a competitor Angie's list is not a competitor home advisor, not monster tree service.com certainly is. In fact, they are a big one that is a franchise. Then we've got Athens arborists.com that is we've got Porterfield stump and tree. That is three best rated as not bears tree service certainly is. And we've got Leighton's tree service. So Leighton's tree service. All right of the ones from our three pack were Porterfield Leightons and new urban forestry. New urban did not break into this one. And so we will let's see if I load more, if they're just right after the front page Gordon's mighty fine. So, you know what, we'll just go ahead and add them. So it's new, urban forestry. Another thing that likely represents is that I'm not sitting in downtown Athens. And so when the SERP checker does its work, it's going to assume like a city center. And I'm pretty far, in fact, I'm not even in the same county. So serve Jagger is probably more accurate than my, my research, but we're gonna use them just in case. Then we've got Gordon's tree service and we've got mighty fine tree care. There are some others, but that's probably enough. We're not even going to go through all these for, for the purpose, the video, just to keep the video short. So probably only going to do the first one or two, but all right. So now that we have this, we need to know everything that we can find out about each one of these. Okay. So if I go here and I click on that, it's going to give me that URL. I'm just going to copy and paste it right there. Athens arborist is going to do the same thing that actually goes to their homepage. And again, remember we talked in the keyword research video. I like seeing low domain authorities in the top 10 and means there's going to be room for us to be able to rank here. And I like that. Porterfield we'll grab that. I'm not going to make you sit through all these, so I'm just going to do one more bears tree service. And I'm going to grab that because I'm not actually going to go through all these on this video. Anyway, we're just going to stop there. All right. So now that I have them, what do I do with them? Well, if I go to link minor, or if I go to site profiler, it's going to give me some very, very useful information. So what I'm going to do is give you a glimpse, finding the back links. All right? So this page, you can see all these different metrics citation flow is from majestic trust flows from majestic. It'll show you the active backlinks. This is also from majestic. And keep in mind that this number and this number may end up being different. The reason is this is historic and this is fresh. There's more information on this and a link at the bottom of this page, if you're watching this on the website. So so they don't have to go with it. Basically. You're going to use this one, right? You're going to use the fresh one, but what this does, this is awesome. It tells you how many links are coming back into this page. And it will also tell you a couple of other things like follow, do not follow. So I want to show you a way that I like to use this first. I like to rerun this by not checking one link per referring domain. And what that means is if one domain is linking back to you multiple times, that checkbox will only show it once. Typically the more time it is better to have 10 websites that link to your page one time each than it is to have one website that links to your page 50 times, it's just better to have unique websites. So that's why by default, this is checked on. And so it's important to know that, but I like to just have an idea. So we've got 37 links, but we also, we really have 85 and the historic backlinks it's because we've, we've expanded this pretty greatly. And also because this is this is historic. It's not just in the last couple of months, but the next thing I like to do is I like to say, let's just see only the active. And you say, you see that one down to 63 and then let's just see only the do follows. And so the reason that becomes important is because these are the, the most impactful, a do follow link that is still active, is the most impactful when it comes to passing link equity or link juice back to your backlinks back through your backlinks to your page. And so what I like to do is I like to understand how many we might be able to go after. So a couple right off the bat that I see are Oconee chamber of commerce. And you, you might see that it's actually listed a couple of times in here, oh, Kony dot chamber of commerce.me. Okonedo chamber of commerce.me. So that's why this, if we go back to the do follows and the active, that's why that's checked by default. This gives us a list. We've got 16 that we might want to actually go after. And so what you do is chamber of commerce. Well, how do you get on there? You join the chamber. This is a 3 0 1 redirect. And so it looks like it will just blankly redirect that's monster tree service.com/athens. It did just bump us over from Y monster.com directly over to monster tree service. So that's what a 3 0 1 is. It basically just means it's a hard redirect business dot Athens GA slash list search alpha. So check this out. If we were to click on that, this might be a directory that we want to get listed in since it's in, and this is the Athens area chamber of commerce. So we've got a county which is a surrounding county. It's actually the county that I'm in. And then we've got the Athens area, which is a different chamber. And so we could see in here, and by the way, they give you a snapshot over here. If you wanted to see where on the page it is, you can just scroll down or you can switch it to your desktop view. And if you have that pulled up, you can see probably get down there far enough. There it is monster tree service of Athens. So and by the way, the anchor text right here will show you visit website. That's the link. So that's it right there. The anchor text is helpful like go services. I would really like my anchor text to be the, the page that I'm trying to, or the term that I'm trying to rank for like a tree service tree removal, service, whatever. So the next thing that I like to do, and this is just kind of going above and beyond is I like to put a search a Google search operator on here. And so what I like to say is site colon, and then search it again. And that shows up as a result. So that shows me that that is indexed by Google. And so if you do that, you can really start getting a list of the back links that you might want to target in order to get pushed back to your site. And you can sort these by this link strength. And that's a metric that mangles has come up with. Basically, it's a combination of some MAs metrics between citation flow and trust flow. But basically what I can do is sort high to low, and I might start with these. So these are, do follow links. They're still active, and they're the highest link strength that we have. It's an easy way for me to filter out which ones I want to go after first. So that one's a 3 0 1 from a why monster.com. I guarantee you, they own that one. A monster tree service is from best S services now. So let's, let's check that one out and see what that would take. So best services first off, let's see if it's indexed. It is not index. So I would not go after that one. At least not at first. So not all of your links need to be indexed all your backlinks. They, it certainly helps a lot. And so I target them first and they also don't all have to be, do follow. I like to target, do follow an index links first because they pass the most link equity. They're going to have the fastest result for you when it comes to boosting up your, your page. So I follow, I like to go after the do follows and the the index links first, but keep in mind that it's, it's unnatural to have a link profile where the only thing in there is, do follow links, because that would mean nobody's sharing you on social media. If you see something on like Twitter or on Instagram or on Facebook or whatever, they're always no follow links. And since there are no follow link, you would still expect Google would still expect for a business to be getting some of those back links from social media. So it looks unnatural if all of your link profile, all of your back links are, do follow links, it would just look a natural. So I just start with them. That's why I certainly, that's why I started with this filter, but that's kind of how I go after which backlinks to go after, like, which backlinks I want to look at. If we were to look at, I bet you, Athens arborist has a much different. Yeah. So their top link, link strength, going back to this page as an eight and it's Athens arbors.net, it's their other site. It's also been deleted. So let's say if we went with active and we want to do follow, there's only, there's only eight total, according to majestic. And there's only two that are in here and both of them have a linked strength of zero. So this is great news. This tells us that they're likely not ranking because of their backlink profile. That's great news for us. Let's see if Porterfield has anything similar. Yeah. Seven backlinks. And if I were to go in here and say, I only want active, and I only want to do follow. There's only two. This tells us where we need to start going and getting our backlinks from. And it tells us that the backlinks are not the number one thing that's ranking them, which means that if we get some good back links and we have better optimized content using surfer, SEO or something similar, it means we're going to be able to actually outrank these people. That's great news. I really like to see that. So let's use Athens arborists and let's go one more place. Let's go into site profiler. All right. So this gives me an entire overview profile of that competition. So their domain authority is a 12. That's good. It's not very high. It's going to be easy for us to to be able to match that page. Authority changes basically your page authority. If you go to a sub page like Athens arbors.com/tree service or whatever that would give you the page authority of that specific page citation, flow, trust, flow, or a link, or it's a metric from majestic, which does a lot of backlinking profiles. There's more information below that you can look into to see how that's calculated, basically the higher, the better. And if we look at their back links, you can see their backlink profile. You can see how many they have versus how many they've lost. You know what let's use, just to show you a stronger profile. Let's use monster tree service slash Athens 37, domain authority, 24 page authority. We go to their back links. You see, they have five active backlinks. They've in the last four months, they've got five and they've lost eight. So these would be the four that I want to start targeting. Right? And so we can go back into our link, minor profile and find those exact five backlinks. And if it's not a site they own, we'd like to be able to reach out and target those same backlinks and get more active backlinks. And they have, they've lost eight. We would like to perhaps go pick up some of those, depending on what the backlink was. This is their total back links that we've already talked about. You can go to show all back links and it will actually show them it opens it back up into link minor. If you wanted to filter these, you could say, I want to filter out just by link strength. You could say anything by the source URL, et cetera. It's a great way for you to be able to do this top content. They actually don't have enough for us to get the top content and the competition. This shows you other competitors that the mangoes believes they have EDS tree services one because this is a franchise. They have a lot of franchises and other cities as well. So these may or may not be applicable. They would be more applicable to like Athens tree arborist or something like that. So between link minor and the site profiler, you get a really good idea of the strength of the competition. And that tells us that we want, like what, we're, what it's going to take to outrank them. So to outrank them, we're going to need more authority which is your domain authority, your page authority, or your citation flow, your trust flow, et cetera. You're gonna need more of that. And, or you're going to need more optimized content. And there's a balancing act. There there's a ratio, right? Because there are 37. I don't necessarily have to be a 38. I could be a 33 and have much better optimized content and, and still outrank them. Alternatively, I could be a 46 and have slightly less optimized content and still potentially outrank them. So it's not a one or the other, you need to really work on both. And this is a great way to get a picture, especially from a backlink standpoint on how much you're going to need. So what we've done here in this Google sheet is we've gone and said for, for this, we're just going to do this top row. So we've got a 37, we've got a 24, we've got a 24 and we've got a 15 there, total number of backlinks. We're going to go with 38 And then for these, I go back through and that's where I was using the filters and link miner. And so We'll open that back up. This is where I start searching through the the total for the active and do follow that's, what that means total do slash active backlinks. That's, that's what that means. And so with that, it's 16. But again, some of those may not be index, so it may not matter. These are actually not as important as these first few the da, the PA the citation flow trust, flow, and total number of backlinks. So let's do that for a couple of them, right? Let's do that for, They've got oops. And then the wrong tab, 12, 19 20 0 total number of backlinks is eight. Let's do it for Porterfield. We're going to go with a 10, a 24 29, a zero and a seven. You get the point. So if I were, let's go one more 16 23, 0, 0. And for that, check this out. What I've basically just done is said, now I know that the highest that's in there is 37. That's artificially skewed by this one right here, but the average is a 19 and it's artificially skewed high because of that 37, realistically, out of those, if I had a 15 and was really well optimized, I'd be an extremely good shape. The same is true over here. So you've got if I had a page authority of somewhere in the mid twenties, but better optimized content, first off, that would probably push my page authority up, but that's going to help a good bit. And so that gives me metrics that I need to shoot for in order to know how well I need to rank citation flow, trust flow, you get the point and the total number of backlinks. So the 38 is artificially skewed high, especially when we look at the active do follows. I think they only had like four or something like that. So it tells us that realistically, if I had eight decent back links to my page, I'd probably be in really good shape if, as long as it was extremely well optimized. So what I might do there is I might say, let's shoot for 15 backlinks and the rest should fall into place. Your domain authority, your page authority. You're gonna need to build that over time. And so if I was just trying to rank as soon as possible for that service, then my service page that we're talking about here that service page I would use also asked in surfer, and I would optimize for those keywords really well, optimizing against these, these competitors. And I would try to push about 15 backlinks to it. If I did all that, I, I stand a really good chance of breaking into that top 10. I hope that helps you guys. That's a, that's a recap on how you do both the keyword and the competition research. As far as number of backlinks, you're gonna need where you can go get them. You can get them right out of link minor, and get a really good feel for where you can start getting some of those directory back links. You can push them from other places like your web 2.0 and stuff like that. But if you're looking for the same backlinks that your competition has, it's a great place to start, especially the ones with the higher link strengths. So I hope that helps you out a lot. That's a way that I, I start out with my local SEO keyword and competition research. It lets me identify keywords that I'm going to be able to rank well for not only rank effectively, but hopefully rank quickly. And it also helps me identify the places of the strength of my competition, as well as what's giving them that strength. A lot of times it's their backlink profile. So hope that helps you guys and we'll see in the next video.

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Here's a List of the Tools From this Tutorial

Mangools SEO Tools Suite (AWESOME):

Mangools SEO Tools

5 Product Suite to Make Research EASY.

KW Finder

Find long tail keywords with low SEO difficulty.

SERP Checker

Get local SERPs from more than 50k locations.

SERP Watcher

From setup to daily rankings in 30 seconds.

Link Miner

Find powerful backlinks you can replicate easily

Site Profiler

Check the SEO authority of any domain or URL

Free Mangools Tools

SERP Simulator

Just enter your title tag and meta description to see your website's SERP snippet preview.

SERP Volatility

Significant changes in Google SERP positions can be caused by Google algorithm updates. SERP volatility index shows how big are these changes day-by-day.

Browser Extension

Extend the power of Mangools SEO package directly in your browser.

Free Mangools Tutorials

Learn Basic SEO

Learn SEO basics with a beginner's guide even your grandma would understand.

On-Page SEO

The practical guide to on-page SEO for beginners.

SEOpedia

The Ultimate SEO Encyclopedia

Link Building

60+ of the best link building techniques in 2022.

Keyword Research

The only guide you'll need to find the best keywords in 2022.

Golden Ratio

How to find keywords you can rank for in 48 hours.

Rich Snippets

28 Google rich snippets you need to know.

Competitive Analysis

SEO Buddy's competitive analysis process for SEO.

External Tools Mentioned in the Training:

Google Sheet

Track and Calculate your research in this Google Sheet.

Also Asked

Awesome tool for finding additional content ideas!

Surfer SEO

Best tool online for writing optimized content.

Miscellaneous Notes:

Note About Active Backlink Counts:

Why the Different Count?

If you look closely, you'll see that in one arrow of the associated screenshot you'll see an active backlink count of 33. Yet if you look down in the bottom corner, you'll see a filtered "active" list of backlinks of 53? So why the difference? It's because the top metric (33) is being pulled from Majestic's "Fresh Index" (and is the metric you should use in research) while the bottom metric (53) is being pulled from their "Historic Index". You can find more information about it by reading Majestic's Fresh and Historic Indexes for Backlinks.

NoFollow vs DoFollow Links:

Do NoFollow Backlinks Help?

If you look in the attached screenshot, you'll see that links from social media contain "nofollow" tags. This means that Google bots are instructed to not follow that link. While that eliminates any link equity ("link juice") from flowing through the backlink, in 2019 Google announced that they will treat nofollow links as hints to better understand and analyze links as part of your backlink profile.

Now Let's Create Some Links and Kick Some Ass!

Now you've done your research- let's go after the competition by building up our link profile, with both internal and external links!

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