Local Business Ninja
Get Found By Customers Searching Online
Google Needs To Know 3 Things...
Who Are You?
You are who you say you are. Searches for exact Business Names.
What Do You Do?
You do what you say you do. Compares business categorization.
Where Are You?
In order to verify these things that Google thinks it knows about your business, it looks for "Citations" in other online places. The more times Google finds your exact Name, Address, and Phone Number (often referred to as a "NAP"), the more it validates those big three concepts for Google.
Think about each of these citations as a "vote of confidence" for your business. Google likes the confirmation, and in turn it helps with your ranking in the Local Maps Pack.