Hey, everybody. There's been a lot of questions on how to configure Google or G suite. What's now called Google workspace, uh, for cold email outreach. And a lot of people do this incorrectly. They end up burning their domain or burning their IP. Uh, and so there's, there's a couple steps that I thought would be best to, um, make sure that you understand what you're getting into first things first. Uh, you never wanna send emails from your primary money domain. So if you're exa if you're example, domain.com go by example, domain.net or example-domain.com, example-domain.net. I've heard a lot of people say that you should register these at a different host registrar than the one that you, uh, your money domain is at. That's up to you, but go get a couple of different domains that you're gonna send from.

And then you wanna go over to Google workspace. If you go over to Google workspace, you'll see the starter you can say, get started and that right there, $6 a month, you're gonna need one of those for every account that you wanna send from. So if you wanna send from five accounts, then you're gonna need to spend 30 bucks a month with Google. I'll show you how we can calculate that a little bit later. So, and then once you get it set up, you just associate it with the, uh, you know, burner domain. So mine would be like Richard, at example, domain.net. And I would associate it with the plan as I set it up. It's pretty easy to go through. Google makes it, you know, just really, really easy. Next thing you need to do is configure your DNS settings so that you can actually send through, uh, the Google workspace Gmail specifically. And they make it really simple when it comes to your SPF, which is center policy framework DMAR records are domain message authentication, reporting conformance, and, uh, domain keys identified mail.

That one should be done for you with Gmail. These two, you need to add a record into your DNS settings. We've got a tutorial here. It makes it really easy for you to follow along and Google will actually give you the records. They give you one primary record, and then they give you four or five. I remember, I don't remember. I think four backup records that you just put into your DNS makes it really simple. You wanna wait until it takes effect it propagates across, you know, your mail server, and then you wanna go to mail tester.com and you will ensure deliverability, make sure that it's at least at a nine and it should be next up. You wanna warm that, that email up.

You don't wanna just go buy these and then start blasting 'em out. Right? I've heard a lot of people say that your G suite account is prewarm up and okay. Uh, I would definitely take the extra step to warm it up. You can go to GMAS. They, uh, they actually have a free service. Um, if you go to products and, uh, they've got free email warmup, you just register your account with them and you associate it with your Google account. That's the one that you just set up with your G suite. They make it really, really easy to onboard that. And then you can set by default, like the, it says it sends, um, two emails per day to start out with, and then it increases it by two every day. So today it would send two emails tomorrow. It would send four the next day, six, et cetera. Um, and it replies to by default 30%, You can adjust those as you want. I set mine to four, four and 40, uh, but that's totally up to you. And if you're looking for a more robust service, this one's free, but if you're looking for a more robust service, you can use mail warmer or warm box. They just send to a more, a larger variety and they have a lot more configuration options.

You wanna take those steps, for each one of the domains that you bought. So if you bought five G suite accounts, you wanna do those five times, uh, the configuring your, uh, DNS, once it's set up at the domain level. So if I had Richard at, uh, example, domain.net, and then I had R Whirley ad example, domain.net, I don't need to go change my DNS settings. I just need to go set 'em up for the warming. So you wanna repeat that as necessary for however many you have, and then you wanna let the warming process work for a minimum of three weeks before you start sending out mass emails. Uh, but you can, during that time, send them out to other people that, you know, uh, especially a large variety that you know, will reply, um, so that they will open 'em they'll reply to 'em and they will mark 'em as not spam. If they go into the spam folder for any reason, which they shouldn't, if you're not abusing this from the beginning, okay, once you've done that, and you've got the three weeks behind you, you are now time to start sending, but that does not mean upload your list of 20,000 people and blast it.

One, each one of these accounts has, uh, they have limits. I think it's 2000 a day for, uh, your business starter, but that's not gonna be your limit for cold email, because if you go blast out 2000 on, you know, your first round and half of 'em get marked as spam, you've burned your IP address and your domain, uh, you'll probably get your G suite account suspended as well. So here's what, what you wanna do. One, you wanna leave the process running? I leave the process running for ongoing, and I want that warming process to represent 30% of my sending volume. Uh, some people say 25, some people say 30, you can enter a range. Uh, and so like, if you've got 30 emails per day that are going out, then you should send 70 emails along with it, because that would be 30% are the warm emails, 70% of the cold emails. That's the ratio you, should by general rule, you should follow. So keeping that ratio, you can go up and down as needed. And so, as an example, if we waited three, if we were waited three day, uh, three weeks and we were adding four emails per day, then we should be up to at least 84.

So if I'm sending 84 warming emails per day, and I've got a tolerance range between 25 and 30%, that that tolerance range that's how many they're gonna reply to. Uh, and so my, my reply range is gonna say, we'll say 30%. That means my total send volume can be 280, but of that 280, 84 of them are these warming emails. That means I, I can send out cold emails at 196 emails okay. Per day. Now, if I, if I said 196 is not enough, I need to be able to send out, you know, I don't know, we'll say 800, so I could put in 800 and it will tell me, okay, in order to send 800, you need four, uh, 4.08. So you could round it up if you want. Or you could round this down to like 790 or whatever, but I need four accounts, four G suite accounts to be able to do that. And that tells you your cost. So if I had four that's $24, cuz four times six, that tells me what my monthly cost is gonna be with Google, to be able to start sending these emails and this should grow. So over time, you could either send more or need fewer, uh, depending on what, you know, if you know, you're gonna send 1500 a day, then you should need fewer G suite accounts over time because your warming emails are growing. Uh, uh, conversely, the way most people go with it is if you had, you know, in this case four G suite accounts, then your daily volume would grow as this would grow.

So for instance, if I changed this from 84 to, 1 54, you see that I only need two accounts to be able to reach it because my, my whole email volume is working. So use this calculator. However you want to, it changes over time. So you might wanna refer back to it, but this tells you about how many emails you need to be using in a warm up scenario versus how many you can be sending out cold without finding your way into the spam folder. Hopefully not burning your domain or your IP reputation. I hope that helps if you've got any questions, feel free to reach out. Thanks.